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Is a Ski Chalet a Good Investment?

Before deciding to buy, you may be wondering: is a holiday chalet a good investment? There are several factors to note regarding the revenue you can expect to achieve. Here we discuss some of the most important.


What are your Targets?

Have clear goals in mind. Are you expecting to cover costs, or make a profit? Do you plan to rent for the maximum number of weeks, or fit around your own occupancy? 

Before calculating costs, ask yourself: is my property (or the property I’m considering) ready? Or does it require further investment? If there’s work to be done, what’s the timescale, what’s the budget? You’ll also want to factor in essential ongoing maintenance, as well as potential future improvements.

Is a ski chalet a good investment?
Chalet Levant Blanc in Seytroux is away from the pistes, yet booking so well. The new owners invested in new furniture, a hot tub, a games room, a play room, and a petanque court.

Planning for Launch Date

Allow plenty of time to prepare your property for the market and secure bookings. This is especially crucial if you plan to go live in the lead in to the lucrative winter season. If you’re launching for summer season (which has recently extended into June and September), plan to do so by at least March, but be aware that initial photography may still be quite wintry! 

A recent addition to OVO Network, Chalet Vivaldaim in Morillon is a 7 bedroom, 7 bathroom property over 270m² for 14 guests. The fabulous outdoor space with shaded eating area, hot tub and sauna is so well appreciated by guests.

Personal Usage v Renting 

A big pull for many when purchasing a ski chalet is the ability to enjoy it themselves. When considering if a holiday chalet a good investment, consider how you’ll balance down the time spent occupied by guests and yourself. 

As a general rule, our ski chalets and apartments tend to make around two-thirds of their income in winter. (Unless the exteriors are stunning too). If you’re looking to maximise profits, you should aim to make your property available for the majority of this period. High season breaks are also easier to sell, so it makes sense to have them available. 

To put this in perspective, a week in high-season is worth several off-shoulder weeks in terms of revenue. A peak week in the February school holiday period, for example, can equate to three times the revenue of an off-season week, as demand is so huge. 

Having said this, the summer season in the Alps is becoming increasingly popular. Shoulder seasons attract short stay bookings. There’s also an increase in smaller groups, couples and those looking to make the most of amazing outdoor areas and activities, outside of the busy periods. These off-week bookings can significantly contribute to your annual income if priced appropriately. Price to encourage a higher volume of bookings – the trick here is to strike the right balance

Is a ski chalet a good investment?

Chalet Musini is a charming 5 star chalet for 8 guests 300m walk away from the centre of Grand Bornand village. The ski bus stop is also only 300m away so guests can holiday without a car. The sauna and hot tub, plus lovely outdoor spaces, and the ski room appeal too!

Is a ski chalet a good investment?

The new owners of Chalet Bonnevie in Villard- sur- Thônes have certainly added value to what was already a popular rental for 8 guests. With a new kitchen, reconfigured living area, and fabulous new outdoor terrace with pool and hot tub, the chalet also has an indoor sauna.

Our 2021 Example:

  • On average, OVO Network properties had an occupancy rate of 74.29% over July and August 2021
  • In this time, an average of 6 nights were booked by owners and 8 days were blocked as unavailable (e.g., for maintenance work)
  • The average daily rate for an OVO Network property in summer 2021 was 446,57€
Recently launched, Chalet Les Vosnes is a spacious chalet in Combloux, Mègeve. The chalet offers splendid views across to Mont Blanc, a hot tub, sauna and games room, and can welcome up to 14 guests.

Maximising Profits

Speaking of maximising profits – we can help you with that! Our sales team will review how properties work for our established guest client base. This allows us to predict your likely income based on historic performance statistics and revenue from our existing portfolio of properties. 

Once you have found a suitable property, we can assist you by putting together a Rental Opportunity Assessment Report. This will contain a plethora of expert advice tailored specifically to you.

So, is a holiday chalet a good investment? The research and work you put in before committing will enormously impact your returns. Ensure you’re looking into which properties in which locations appeal to what type of guests at what time of the year. And of course, those which appeal to you and your family too!

The views of the Aravis Mountains from the living area at Lodge Alta Clusa in La Clusaz are just stunning. This 5 star lodge has a swim spa, games and TV room, as well as 7 bedrooms and 7 bathrooms. Life in the tree canopy is very special summer and winter alike.