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Case Studies

Owner - Caroline Mary
Background
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Caroline Mary had been living in the French Alps for 20 years, when she decided to find a property better suited to her changing family requirements.

With three growing children, she wanted something close to a village and of a more manageable size.

She was shown Chalet les Molliats, one of the original Alpine farms on the edge of the village of Manigod in the Aravis ski area, and immediately fell in love with it. She bought it in 2005 and, while it had been restored 20 years previously, Caroline set about re-working and modernising it to suit her style.

Caroline and her family lived in Chalet les Molliats for six years, until her sons left home. Caroline and her daughter then took the decision to move back to her original property and rent out Chalet Molliats, while ultimately aiming to sell it to release capital for other projects.

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"The chalet was the perfect size and in a fantastic location, and I was lucky it didn’t need a full renovation. However, we did do a lot of remodelling to give us a wonderful family home just half an hour from Annecy."

- Caroline Mary.

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Challenges
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Caroline took the decision to rent - and sell - Chalet les Molliats and wanted to ensure that her first year of renting was successful. The main challenges she saw were -

The need for owner involvement

With a teenage daughter and various projects under way, Caroline had limited time to put into the marketing and management of a rental property.

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The ability to attract strong bookings

Having never rented out a property before, Caroline wanted to be sure she could generate strong bookings and the right rental income.

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Help sell the property

Ultimately, Caroline was looking to sell the property, but she didn’t want to put pressure on herself to find a buyer. She therefore wanted to rent it successfully, to help achieve a higher selling price.

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A Different Approach from OVO Network
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Caroline knew of OVO, so she did some further research through their website and decided to meet with the team to find out more about what they could offer to property owners.

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"The OVO approach is different to the other companies I looked at. You work with them exclusively and they give you this incredible website, expert marketing and a booking and management system that means you don’t have to lift a finger and the bookings come in,"

- Caroline Mary.

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Seeing the Benefits...
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Caroline saw a range of benefits from joining the OVO Network, but for her the main ones were -

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Easy Bookings

Caroline didn’t want her rental property to create additional work and take up her time. She was looking for a solution that would make it easy to generate the bookings she needed, and require little involvement from her. The OVO system managed everything for her, from instant responses to customer enquiries, to taking payments and confirming bookings.

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Strong Rental Returns

The OVO solution offered the chance to maximise the rental income achieved from Chalet les Molliats. Through OVO’s home styling, photography and professionally designed websites, the presentation of the chalet far exceeded anything else Caroline saw, and with expert marketing OVO ensured that strong rental returns were achieved from the start.

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Support the Property Sale

Caroline had taken the decision to sell her property, but in a tough market Caroline recognised that to achieve a good selling price proven rental return was key. OVO offered the potential to generate this and, together with their high end presentation, Caroline saw this as an integral part of her sales strategy.

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"The team at OVO are experts at what they do. They understand the market and, for me, their advice and service proved invaluable. I just let them get on with what they do best - managing and marketing my home, and generating me income,"

- Caroline Mary.

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Enjoying the Results
results
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The success of the rentals for Chalet les Molliats through both the winter and summer seasons, together with the high quality website, were key factors in Caroline securing a successful sale at a premium price in a very tough property market.

The proven strong rental returns of the chalet were instrumental in showing potential buyers the sound investment the property offered, and helped ensure a quick sale for Caroline.

In addition, the dedicated OVO website and advanced booking, marketing and management solution were available for the new owners to take over, showing how easy it would be for them to continue generating strong income going forward.

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"The success of the chalet through OVO was fantastic. It achieved high quality rentals and was undoubtedly instrumental in helping me sell the chalet quickly and for a good price. The beauty with OVO is that it is just so easy and so effective,"

- Caroline Mary.

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