My Home in the Alps was launched in 2013 by Nicolas Kleiber and Aurelie Bonnet to offer visitors to Morzine the highest quality property rental and concierge service. Both Nicolas and Aurelie had worked in the Alpine property market for many years, providing them with an in-depth understanding of market requirements.
Hugely popular with British investors and visitors thanks to its proximity to Geneva, Morzine attracts strong winter and summer tourism resulting in a highly competitive rental market. To differentiate itself within this market, My Home in the Alps chose to develop a first-class rental service with hotel service options - transfers, ski rental, private chefs, guides etc - to create an exclusive offering for owners and their guests.
Starting with just five properties, My Home in the Alps grew due to word of mouth recommendations from owners. After three years of growth, Nicolas and Aurelie were looking for the next stage of their development - to improve their booking and management systems to enhance their operations and to generate increased bookings for their existing owners.
It was at this time that they were recommended to meet with the OVO Network, and were impressed with OVO’s advanced approach to bookings, marketing and management. They agreed a contract and chose to manage 17 of their properties through OVO in December 2013 - the start of the key winter season.
"The OVO Network is an expert in its field, with first-class technology to support its agents, but beyond this we found a common commitment and professionalism in our work which has ensured we have developed a strong partnership for the future,"
As part of their future planning strategy My Home in the Alps identified a number of challenges it faced -
Nicolas and Aurelie, together with their team, found they were working very long hours to ensure they provided the high-end service they prided themselves on. They wanted to improve their operations and automate many of their processes to become more efficient, freeing up their time to enable them to focus on future business development and service.
With many letting agents and over 100 - mostly British - tour operators operating in the Morzine holiday market My Home in the Alps faced serious competition with some very effective marketing activity.
My Home in the Alps was struggling to secure the online presence it needed to compete in the key UK market. It was vital to its future success to build its profile within this market through more effective search engine optimisation and online promotion.
Nicolas and Aurelie were impressed with the technology and the range of support services offered by the OVO Network to agents, and having spoken to other companies who recommended the OVO approach they took the decision to work with them. Following an initial meeting with the OVO team, 17 My Home in the Alps rental properties were selected to become part of the OVO Network. Each of these offered the qualities required for OVO and the OVO team set about visiting the properties, organising dedicated photo shoots and creating the professional websites for which OVO is known.
"OVO came very highly recommended and we quickly saw the benefits across our operations; improving our organisation, our booking system and our online presence in key markets,"
Aurelie and Nicolas, and the whole team at My Home in the Alps, quickly experienced a wide range of benefits from the OVO Network solution, including -
Since becoming part of the OVO Network My Home in the Alps has seen its bookings increase significantly, particularly from the key UK market - one of the main aims of the partnership. Thanks to the efficiency of the OVO system this was quickly achieved, despite the properties being launched late in the key ski season. OVO Network’s online marketing strength, together with its SEO activity has ensured MyHomeintheAlps properties enjoy a much higher profile and can more effectively compete against the UK operators and other specialist letting agents.
The OVO Network technology enabled My Home in the Alps to take online bookings 24 hours a day, 365 days a year. By bringing greater automation to the booking and management system, customers can ask questions, book, and pay quickly and securely through the individual property websites developed by OVO.
The whole team at My Home in the Alps has found they now have significantly more time to improve their client service and communications, thanks to the co-ordinated performance and automation of the OVO Network system. The OVO technology has transformed their back office operations, providing the seamless management of everything from reservations and payments to concierge services.
"Working with the OVO Network has been easier and more effective than we ever expected. Their team is professional, always happy to help and brings a range of knowledge and insight that we have found invaluable in helping us generate the results we were looking for for our owners, our customers and ourselves,"
Despite launching the OVO system late in the year, My Home in the Alps saw a significant increase in bookings for its chalets, generating the additional revenue the team was targeting for their owners. With everything now in place for the peak booking period of October, My Home in the Alps is confident that in the second year there will be further strong increases in reservations.
The quality OVO websites, photography and easy online booking for each property are also recognised as having been integral to this booking success, helping underline My Home in the Alps’ high-end positioning and customer service. The online presence of My Home in the Alps and their OVO chalets has also seen major improvement, particularly in the key UK market, and with OVO Network’s expertise this will continue to grow over the coming years.
In addition, the OVO system has improved their back office operations, freeing up time across the team and enabling them to focus on developing and improving their range of customer services. As a result My Home in the Alps is able to more effectively differentiate its service and generate increased repeat business.
"OVO's online marketing activity has been instrumental in helping us build awareness for our chalets, which has resulted in a strong increase in bookings from our key target market. Add to this the additional time we now have thanks to the enhanced organisational system behind the scenes and the whole of our team is enjoying the results of joining the OVO Network. I have no hesitation in recommending them,"