{"id":74776,"date":"2023-04-19T07:30:00","date_gmt":"2023-04-19T05:30:00","guid":{"rendered":"https:\/\/www.ovonetwork.com\/blog\/?p=74776"},"modified":"2024-09-16T17:58:12","modified_gmt":"2024-09-16T15:58:12","slug":"guest-reviews","status":"publish","type":"post","link":"https:\/\/www.ovonetwork.com\/blog\/guest-reviews\/","title":{"rendered":"Guest reviews and your holiday rental business"},"content":{"rendered":"\n

A whopping 99.99% of online consumers read customer reviews before they buy. And this is true regardless of the industry.<\/strong><\/p>\n\n\n\n

Online reviews are therefore crucial when it comes to attracting future tenants. They can tip the balance of a decision, along with the price of the stay, possible discounts, or even recommendations from friends and family.<\/strong><\/p>\n\n\n\n

Given this trend, it is important to understand why customer reviews are so important for your holiday rental business, and to include them in your marketing strategy.<\/strong><\/p>\n\n\n\n

\n\n\n\n

What makes a good review?<\/strong><\/h2>\n\n\n\n

Taking a closer look at good feedback<\/strong><\/h3>\n\n\n\n

The most obvious answer to this question will often be \u201ca positive review\u201d, \u201ca review that speaks well of my chalet\u201d or \u201ca 5-star review\u201d.<\/p>\n\n\n\n

It\u2019s not always that simple<\/h4>\n\n\n\n

This is probably what came to mind, especially if you are just starting your holiday rental business. You\u2019re already imagining your chalet\u2019s online description, a beautiful photo gallery<\/a><\/strong> at the top of the page, followed by fifteen or so reviews that say your property is the best.<\/p>\n\n\n\n

You\u2019re partly right, and that is the goal. However, defining a positive review as simply a good 5-star review<\/em> is to focus on just the tip of the iceberg.<\/p>\n\n\n\n

We asked Jessica<\/em>, revenue manager at OVO Network<\/a><\/strong>, what she thought:<\/p>\n\n\n\n

\n

A good customer review is one that describes the property, makes future holidaymakers want to book, but also confirms their choice.<\/em><\/p>\nJessica, Revenue Manager \u2013 OVO Network<\/a><\/cite><\/blockquote>\n\n\n\n

\"Five
The value of a good review depends on its authenticity \u00a9 Canva<\/figcaption><\/figure>\n\n\n\n

A good review DESCRIBES \u2013 ATTRACTS \u2013 REASSURES<\/strong><\/h4>\n\n\n\n

When a guest (or a consumer or a tester) writes a review, they become an ambassador for your property and your brand. They are taking the time to create content to share their feelings about their holiday. They share their experience honestly, whether it was particularly good, particularly bad, or somewhere in between.<\/p>\n\n\n\n

Authenticity is the main factor<\/h4>\n\n\n\n

The value of a review lies above all in its authenticity<\/strong>. This should be your main concern before any other parameter. The reader of the review \u2013 your potential future guest \u2013 must be able to identify with what he or she is reading and with the author of the review. This will make them want to take action. We are attracted by what speaks to us and what we can relate to.<\/p>\n\n\n\n

Secondly, the aim is to collect reviews from satisfied customers<\/strong> who are happy to say so online.<\/p>\n\n\n\n

Finally, the form of the review is also important. A well-written review<\/strong> which is free from errors, detailed, contextualised and objective is more likely to make an impression than a simple \u201c5 stars \u2013 Great stay\u201d<\/p>\n\n\n\n

\"\"
The characteristics of a good online review<\/figcaption><\/figure>\n\n\n\n

Good advice on a macroscopic scale<\/strong><\/h3>\n\n\n\n

The quality of reviews is studied on a microscopic scale, but also on a macroscopic scale. Your future holidaymakers pay special attention to details that you might not think of<\/strong>.<\/p>\n\n\n\n

There are two types of potential customers:<\/p>\n\n\n\n