{"id":71723,"date":"2023-03-27T16:58:10","date_gmt":"2023-03-27T14:58:10","guid":{"rendered":"https:\/\/www.ovonetwork.com\/blog\/?p=71723"},"modified":"2025-03-24T12:02:42","modified_gmt":"2025-03-24T11:02:42","slug":"rental-chalet-photography","status":"publish","type":"post","link":"https:\/\/www.ovonetwork.com\/blog\/rental-chalet-photography\/","title":{"rendered":"The complete guide to chalet photography"},"content":{"rendered":"\n

The quality of your chalet photography has a direct impact on the success of your rental business.\u00a0But without professional experience, understanding how to achieve the best results can feel overwhelming.<\/strong><\/p>\n\n\n\n

There are many factors to consider including<\/strong> home staging, angles, quality, choosing the best images and ordering them on your website, as well as photography for social media.<\/strong><\/p>\n\n\n\n

In this post, we explain the importance of visuals and the impact they have on your business, as well as how to capture and select excellent photographs of your property.<\/strong><\/p>\n\n\n\n

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The importance of excellent chalet photography<\/h2>\n\n\n\n

First impressions count, and it\u2019s no secret that people buy with their eyes. Therefore, excellent photography which captures your property at its best is integral to the success of your holiday rental business.<\/p>\n\n\n\n

High-quality, well-staged images play an informative role in the booking process. Get it right, and you\u2019ve created an attractive \u2018shop window\u2019 encouraging people to discover your website further. However, get it wrong and you risk deterring potential guests from the outset.<\/p>\n\n\n

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The benefits of successful photography on your rental business<\/h3>\n\n\n\n

Increased bookings and revenue<\/h4>\n\n\n\n

A minor investment can have a major effect on your bookings, revenue and your business reputation as a whole. <\/p>\n\n\n\n

High-quality photographs support the price you charge for your property. Guests will pay higher prices if your photographs reflect a high-end, modern rental property. <\/p>\n\n\n\n

Properties with OVO Network photography get 118% more views and sell 32% faster <\/strong>than properties with other imagery.<\/p>\n\n\n\n

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Homes with high-quality photos receive a 47% higher asking price per square foot<\/strong><\/p>\nRedfin<\/cite><\/blockquote>\n\n\n\n

Helps the decision-making<\/h4>\n\n\n\n

Photos act as valuable information on your website. In fact, 70% of website visitors<\/strong> want to view photography and\/or video before they decide to book. <\/p>\n\n\n\n

Guests should be able to immerse themselves in your property before they even arrive. Your photos should therefore accurately reflect your chalet and allow guests to feel as though they are standing in the rooms themselves. This is why OVO Network properties are photographed \u2018factually\u2019 as opposed to with a creative or artistic approach<\/p>\n\n\n\n

Close-up photos of ornaments and creative angles may look pretty on your site, but they don\u2019t provide the viewer with any information or value. <\/p>\n\n\n\n

Aim to capture the chalet in its entirety and always highlight its best features (hot tub, swimming pool, games room, etc). This not only helps you secure bookings at peak times but in the off-season, too.<\/p>\n\n\n

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Buyers spend 60% of their time looking at listing photos, and only 20% on the listing description<\/strong><\/p>\n\u00a0Wall Street Journal<\/cite><\/blockquote>\n\n\n\n

Improved trust<\/h4>\n\n\n\n

Another key factor to consider is the trust<\/strong> that you build between yourself and your guests. Home staging and photo processing are essential elements to your success, but your photos should always reflect reality.<\/strong><\/p>\n\n\n\n

What we mean by this is what guests see in the picture should be what they get.<\/strong> <\/p>\n\n\n\n

It\u2019s acceptable to use props such as food, drinks and plants to enhance the look of your property. Not only does this create a more \u2018homely\u2019 aesthetic, but it\u2019s what sets your images apart from general real estate style photography. However, do not include equipment or features in your images that guests won\u2019t be able to access on arrival, just for the sake of making it look impressive.<\/p>\n\n\n\n

Finally, never attempt to \u201chide\u201d permanent features that could be a deterrent \u2013 aim for full transparency. An honest approach will ensure expectations are met on arrival, avoiding unnecessary complaints further down the line.<\/p>\n\n\n\n

All of this will help you attract loyal guests<\/a><\/strong> who trust you and your business and return for years to come.<\/p>\n\n\n\n

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90% of online buyers say that photo<\/strong> quality is the most important<\/strong> factor in an online sale<\/strong><\/p>\nBoom photography<\/cite><\/blockquote>\n\n\n\n

Versatility<\/h4>\n\n\n\n

Once you have your photos, not only will you be able to list them on your site but also for a wide range of marketing activities. Social media, newsletters, PR, physical marketing and online ads are some of the ways in which your photography can be utilised even further.<\/p>\n\n\n\n

For example, we used the following image from Chalet Victorina, La Giettaz<\/a><\/strong> to create a billboard at the bottom of the Teleski du Laquais in La Clusaz\u2026<\/p>\n\n\n\n

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Billboard in La Clusaz<\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n

How to take great photos of your rental property<\/h2>\n\n\n\n

Outstanding chalet photography depends on many factors, including:<\/p>\n\n\n\n