{"id":58923,"date":"2022-06-16T14:50:39","date_gmt":"2022-06-16T12:50:39","guid":{"rendered":"https:\/\/www.ovonetwork.com\/blog\/?p=58923"},"modified":"2023-04-25T15:21:22","modified_gmt":"2023-04-25T13:21:22","slug":"pricing-strategies","status":"publish","type":"post","link":"https:\/\/www.ovonetwork.com\/blog\/pricing-strategies\/","title":{"rendered":"The Ideal Pricing Strategy for Rental Properties in the French Alps"},"content":{"rendered":"\n<p><strong>Whether you\u2019re looking for a high return on investment or just to see the bills and rental costs covered, OVO Network works with a range of pricing strategies to ensure financial targets are achieved.<\/strong><\/p>\n\n\n\n<p><strong>Having worked with many owners since 2010, we know that different pricing strategies suit different owners. The decision on which approach is better depends on a mix of factors including\u2026 <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Level of risk aversion<\/strong><\/li>\n\n\n\n<li><strong>Individual<\/strong> <strong>owner experience<\/strong><\/li>\n\n\n\n<li><strong>Property management team logistics<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>In this post, we\u2019re going to cover the deciding factors, the principle pricing strategies and how OVO Network develops the ideal solution for each owner\u2026<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-cover is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-40 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1080\" class=\"wp-block-cover__image-background wp-image-58951\" alt=\"\" src=\"https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/05\/1346-alti-er-160121-NEW-2.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/05\/1346-alti-er-160121-NEW-2.jpg 1440w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/05\/1346-alti-er-160121-NEW-2-300x225.jpg 300w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/05\/1346-alti-er-160121-NEW-2-1024x768.jpg 1024w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/05\/1346-alti-er-160121-NEW-2-768x576.jpg 768w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/05\/1346-alti-er-160121-NEW-2-150x113.jpg 150w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/05\/1346-alti-er-160121-NEW-2-250x188.jpg 250w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/05\/1346-alti-er-160121-NEW-2-350x263.jpg 350w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/05\/1346-alti-er-160121-NEW-2-1140x855.jpg 1140w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"has-text-align-center has-sitka-white-color has-text-color has-large-font-size wp-block-heading\" id=\"h-before-deciding-on-a-strategy-consider-the-following\">Before deciding on a strategy, consider the following\u2026<\/h2>\n<\/div><\/div>\n\n\n\n<p>Pricing strategies can change from the time the property launches on our website, and they can vary from one year to another. The factors which influence the choice of strategy include\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If it is the first year of rental<\/li>\n\n\n\n<li>Whether the property was launched several years ago<\/li>\n\n\n\n<li>The number of weeks retained for owner use (in particular peak week retention has a big impact on potential income)<\/li>\n\n\n\n<li>Whether the property is available for renters year-round<\/li>\n\n\n\n<li>if the calendar allows short stays and any day arrival all year long (which also depends on chalet team availability)<\/li>\n<\/ul>\n\n\n<div class=\"convertful-176234\"><\/div>\n\n\n\n<div class=\"wp-block-cover is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-40 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1080\" class=\"wp-block-cover__image-background wp-image-58953\" alt=\"\" src=\"https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/05\/0266-Confins-CM17.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/05\/0266-Confins-CM17.jpg 1440w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/05\/0266-Confins-CM17-300x225.jpg 300w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/05\/0266-Confins-CM17-1024x768.jpg 1024w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/05\/0266-Confins-CM17-768x576.jpg 768w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/05\/0266-Confins-CM17-150x113.jpg 150w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/05\/0266-Confins-CM17-250x188.jpg 250w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/05\/0266-Confins-CM17-350x263.jpg 350w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/05\/0266-Confins-CM17-1140x855.jpg 1140w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"has-text-align-center has-sitka-white-color has-text-color wp-block-heading\" id=\"h-what-are-the-main-pricing-strategies-for-my-rental-property\">What are the main pricing strategies for my rental property?<\/h2>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-a-pricing-strategy-to-maximise-occupancy-all-year-round\">1. <strong>A pricing strategy to maximise occupancy all year round<\/strong><\/h3>\n\n\n\n<p>There is an easy way to maximise year-round occupancy, which is to market with <strong>reasonable prices<\/strong>. This means either <strong>at market price<\/strong> or <strong>slightly under the market price<\/strong>. As well as this, offering attractive short stay rates in the low season.\u00a0<\/p>\n\n\n\n<p>With this strategy, the focus is on selling <strong>all weeks at the market price to maximise the rental income<\/strong> owners can achieve. <\/p>\n\n\n\n<p>At OVO Network, we monitor the booking calendar and recommend price reductions when necessary in order to secure bookings. <\/p>\n\n\n\n<p>By looking at annual <a href=\"https:\/\/www.ovonetwork.com\/blog\/revenue-management\/\">revenue<\/a>\/profit as a whole, we can help to maximise profit through <strong>accumulated bookings<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Is it right for you? <\/h4>\n\n\n\n<p>At OVO Network we often launch with this strategy to help establish the property, build its profile and generate testimonials. <\/p>\n\n\n\n<p>Newly launched properties are often incomplete as they miss the alternate season exterior photography (ie the opposite season to the one the site was launched in), which can make it harder to attract bookings. <\/p>\n\n\n\n<p>As the property becomes more established we can progressively increase prices as seasons go by.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-a-pricing-strategy-to-maximise-the-profit-margin\">2. <strong>A pricing strategy to maximise the profit margin<\/strong><\/h3>\n\n\n\n<p>This is a more risky strategy. It includes pricing weeks higher than the market, risking generating <strong>fewer bookings, but at a higher rate.\u00a0<\/strong><\/p>\n\n\n\n<p>We don\u2019t usually recommend this strategy at the launch of a new property. This is because it doesn\u2019t help the property gain strong online visibility, plus it can be more stressful for the owner.<\/p>\n\n\n\n<p>It is considerably more difficult to achieve out of season bookings using this strategy. The property can suffer because there are fewer guest testimonials, so there are <strong>fewer opportunities for word of mouth referrals and recommendations.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Is it right for you? <\/h4>\n\n\n\n<p><em>\u201cWe only want to sell the property at high-prices or not at all.\u201d<\/em> <\/p>\n\n\n\n<p>Most of the owners who use this strategy are worried about wear and tear, and they would prefer to not rent rather than renting for a small profit. <\/p>\n\n\n\n<p>This \u201chigh-margin\u201d strategy makes it <strong>very difficult to attract low season bookings<\/strong> (which will have an impact on annual <a href=\"https:\/\/www.ovonetwork.com\/blog\/revenue-management\/\">revenue<\/a>). <\/p>\n\n\n\n<p>It can also be difficult to have a loyal manager and cleaning team due to an irregular spread of work year-round.<\/p>\n\n\n\n<p>To optimise <a href=\"https:\/\/www.ovonetwork.com\/blog\/revenue-management\/\">revenue<\/a> with this strategy, it is very important for owners to not book peak weeks for their own use.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-hybrid-pricing-strategies\">3. <strong>Hybrid pricing strategies<\/strong><\/h3>\n\n\n\n<p>In addition to the two core pricing strategies above, there are a number of variants which combine different elements such as\u2026<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u00a0<strong>High margin in high season, then very competitive rates off-season.<\/strong><\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Very high occupancy in the high season<\/strong> thanks to reasonable rates, but <strong>only accepting off-season bookings that are really worth the costs<\/strong> (for example, pricing at the same rate no matter the length of stay).<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Whether you\u2019re looking for a high return on investment or just to see the bills and rental costs covered, OVO Network works with a range of pricing strategies to ensure financial targets are achieved. Having worked with many owners since 2010, we know that different pricing strategies suit different owners. The decision on which approach is better depends on a mix of factors including\u2026 In this post, we\u2019re going to cover the deciding factors, the principle pricing strategies and how OVO Network develops the ideal solution for each owner\u2026 Pricing strategies can change from the time the property launches on our website, and they can vary from one year to another. The factors which influence the choice of strategy include\u2026 1. A pricing strategy to maximise occupancy all year round There is an easy way [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":60198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[951,950],"tags":[658,971,327,541,723],"class_list":["post-58923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-earn-more","category-starting-out","tag-chalet-business","tag-pricing","tag-property-rental","tag-property-rental-business","tag-revenue-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Price Rental Properties in the French Alps | OVO Network<\/title>\n<meta name=\"description\" content=\"Looking for the ideal pricing strategy for your rental property in the French Alps? 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Here&#039;s what to know when choosing the right approach.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ovonetwork.com\/blog\/pricing-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"OVO Network\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ovonetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-16T12:50:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-25T13:21:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/06\/0340-Patagonia-CM8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amy Oliver\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amy Oliver\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ovonetwork.com\\\/blog\\\/pricing-strategies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ovonetwork.com\\\/blog\\\/pricing-strategies\\\/\"},\"author\":{\"name\":\"Amy Oliver\",\"@id\":\"https:\\\/\\\/www.ovonetwork.com\\\/blog\\\/#\\\/schema\\\/person\\\/c639379ef56db01eaf962b33c9178d71\"},\"headline\":\"The Ideal Pricing Strategy for Rental Properties in the French Alps\",\"datePublished\":\"2022-06-16T12:50:39+00:00\",\"dateModified\":\"2023-04-25T13:21:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ovonetwork.com\\\/blog\\\/pricing-strategies\\\/\"},\"wordCount\":693,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ovonetwork.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ovonetwork.com\\\/blog\\\/pricing-strategies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ovonetwork.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/0340-Patagonia-CM8.jpg\",\"keywords\":[\"chalet business\",\"pricing\",\"Property Rental\",\"Property rental business\",\"revenue management\"],\"articleSection\":[\"Earn More\",\"Starting Out\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ovonetwork.com\\\/blog\\\/pricing-strategies\\\/\",\"url\":\"https:\\\/\\\/www.ovonetwork.com\\\/blog\\\/pricing-strategies\\\/\",\"name\":\"How to Price Rental Properties in the French Alps | OVO Network\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ovonetwork.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ovonetwork.com\\\/blog\\\/pricing-strategies\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ovonetwork.com\\\/blog\\\/pricing-strategies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ovonetwork.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/0340-Patagonia-CM8.jpg\",\"datePublished\":\"2022-06-16T12:50:39+00:00\",\"dateModified\":\"2023-04-25T13:21:22+00:00\",\"description\":\"Looking for the ideal pricing strategy for your rental property in the French Alps? 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