{"id":57695,"date":"2022-03-17T12:51:31","date_gmt":"2022-03-17T11:51:31","guid":{"rendered":"https:\/\/www.ovonetwork.com\/blog\/?p=57695"},"modified":"2022-11-08T09:46:04","modified_gmt":"2022-11-08T08:46:04","slug":"holiday-rental-marketing","status":"publish","type":"post","link":"https:\/\/www.ovonetwork.com\/blog\/holiday-rental-marketing\/","title":{"rendered":"A Guide to Holiday Rental Marketing"},"content":{"rendered":"\n<p><strong>With so many avenues available when it comes to <a href=\"https:\/\/www.ovonetwork.com\/blog\/holiday-rental-marketing\/\">holiday rental<\/a> marketing, it can be hard to know where to start. There are a broad range of areas to consider including:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Photography<\/strong><\/li><li><strong>Advertising<\/strong><\/li><li><strong>Content marketing<\/strong><\/li><li><strong>Search engine optimisation (SEO)<\/strong><\/li><li><strong>Paid media<\/strong><\/li><li><strong>Newsletters<\/strong><\/li><li><strong>Public Relations (PR)<\/strong><\/li><\/ul>\n\n\n\n<p><strong>In this post, we put forward our informed recommendations and top tips for effective marketing strategies to help you boost bookings.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-cover\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-40 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" class=\"wp-block-cover__image-background wp-image-57296\" alt=\"\" src=\"https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2018\/02\/2064-Happyview-100222-int08.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2018\/02\/2064-Happyview-100222-int08.jpg 1920w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2018\/02\/2064-Happyview-100222-int08-300x225.jpg 300w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2018\/02\/2064-Happyview-100222-int08-1024x768.jpg 1024w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2018\/02\/2064-Happyview-100222-int08-768x576.jpg 768w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2018\/02\/2064-Happyview-100222-int08-1536x1152.jpg 1536w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2018\/02\/2064-Happyview-100222-int08-150x113.jpg 150w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2018\/02\/2064-Happyview-100222-int08-250x188.jpg 250w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2018\/02\/2064-Happyview-100222-int08-350x263.jpg 350w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2018\/02\/2064-Happyview-100222-int08-1140x855.jpg 1140w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"has-text-align-center has-x-large-font-size wp-block-heading\"><strong><strong>Photography<\/strong><\/strong><\/h2>\n<\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Use realistic images with good lighting that showcase the best of your property.<\/li><li>Avoid unnecessary pictures, instead seek out photos that accurately demonstrate the space and layout of your property, so that guests know exactly what to expect.<\/li><li>We pride ourselves on the quality and effectiveness of our\u00a0<a href=\"https:\/\/www.ovonetwork.com\/en\/chalet-photography\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>professional chalet photography<\/strong><\/a>, which is proven to increase clicks and interest.\u00a0<\/li><\/ul>\n\n\n\n<div class=\"wp-block-cover\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-40 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1919\" height=\"1439\" class=\"wp-block-cover__image-background wp-image-56743\" alt=\"\" src=\"https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/02\/1799-alpachic-210321-JG-dusk-01-zwv2.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/02\/1799-alpachic-210321-JG-dusk-01-zwv2.jpg 1919w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/02\/1799-alpachic-210321-JG-dusk-01-zwv2-300x225.jpg 300w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/02\/1799-alpachic-210321-JG-dusk-01-zwv2-1024x768.jpg 1024w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/02\/1799-alpachic-210321-JG-dusk-01-zwv2-768x576.jpg 768w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/02\/1799-alpachic-210321-JG-dusk-01-zwv2-1536x1152.jpg 1536w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/02\/1799-alpachic-210321-JG-dusk-01-zwv2-150x112.jpg 150w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/02\/1799-alpachic-210321-JG-dusk-01-zwv2-250x187.jpg 250w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/02\/1799-alpachic-210321-JG-dusk-01-zwv2-350x262.jpg 350w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/02\/1799-alpachic-210321-JG-dusk-01-zwv2-1140x855.jpg 1140w\" sizes=\"auto, (max-width: 1919px) 100vw, 1919px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"has-text-align-center has-x-large-font-size wp-block-heading\">Advertising<\/h2>\n<\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Having a\u00a0<strong>Google My Business<\/strong>\u00a0account is invaluable, with potential guests able to find your property on\u00a0<strong>Google Maps<\/strong>\u00a0and leave reviews.<\/li><li>Further increase your visibility by listing on a multitude of OTA\u2019s, such as Airbnb, Booking.com, Expedia and TripAdvisor, or avoid the commission by setting up your own dedicated website.<\/li><li><a href=\"https:\/\/www.ovonetwork.com\/blog\/how-and-where-to-advertise-my-ski-chalet\/\" target=\"_blank\" rel=\"noreferrer noopener\">OVO Network\u2019s platform<\/a>\u00a0advertises on a plethora of OTA\u2019s, as well as our own website. It synchronises calendars across these sites, avoiding the possibility of double bookings<em>\u00a0and<\/em>\u00a0the hassle of generating bookings solely through your own site.\u00a0\u00a0<\/li><\/ul>\n\n\n\n<div class=\"wp-block-cover is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-40 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" class=\"wp-block-cover__image-background wp-image-56350\" alt=\"\" src=\"https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2018\/10\/2151-zaru-211208-EL-Int1RJ2.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2018\/10\/2151-zaru-211208-EL-Int1RJ2.jpg 1920w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2018\/10\/2151-zaru-211208-EL-Int1RJ2-300x225.jpg 300w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2018\/10\/2151-zaru-211208-EL-Int1RJ2-1024x768.jpg 1024w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2018\/10\/2151-zaru-211208-EL-Int1RJ2-768x576.jpg 768w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2018\/10\/2151-zaru-211208-EL-Int1RJ2-1536x1152.jpg 1536w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2018\/10\/2151-zaru-211208-EL-Int1RJ2-150x113.jpg 150w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2018\/10\/2151-zaru-211208-EL-Int1RJ2-250x188.jpg 250w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2018\/10\/2151-zaru-211208-EL-Int1RJ2-350x263.jpg 350w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2018\/10\/2151-zaru-211208-EL-Int1RJ2-1140x855.jpg 1140w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"has-text-align-center has-sitka-white-color has-text-color has-x-large-font-size wp-block-heading\"><strong>Content Marketing<\/strong><\/h2>\n<\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>A <strong>blog<\/strong> is a great way to provide added value to current guests whilst simultaneously increasing traffic to your website. Make sure to post relevant topics and stick to a regular schedule for best results.<\/li><li><strong>Social media<\/strong> can be another useful <a href=\"https:\/\/www.ovonetwork.com\/blog\/holiday-rental-marketing\/\">holiday rental marketing<\/a> tool, with an array of channels now available. Focus on building success on one or two key platforms to avoid spreading yourself too thinly.\u00a0<strong>Facebook<\/strong>\u00a0is a great place to start \u2013 it can help generate reviews and encourage direct communication with followers.<\/li><li>Videos are another notable option and often attract higher engagement levels. Platforms such as\u00a0<strong>YouTube<\/strong>\u00a0and\u00a0<strong>TikTok\u00a0<\/strong>are incredibly popular, with simple, raw content gaining the most traction. You can also share these videos across other platforms, such as\u00a0<strong>Instagram<\/strong>\u00a0and Facebook.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-cover is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-40 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" class=\"wp-block-cover__image-background wp-image-54371\" alt=\"\" src=\"https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2021\/12\/WINTER-HERO1448-Alta-Clusa-AN-161104-03-RJ2-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2021\/12\/WINTER-HERO1448-Alta-Clusa-AN-161104-03-RJ2-scaled.jpg 2560w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2021\/12\/WINTER-HERO1448-Alta-Clusa-AN-161104-03-RJ2-300x225.jpg 300w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2021\/12\/WINTER-HERO1448-Alta-Clusa-AN-161104-03-RJ2-1024x768.jpg 1024w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2021\/12\/WINTER-HERO1448-Alta-Clusa-AN-161104-03-RJ2-768x576.jpg 768w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2021\/12\/WINTER-HERO1448-Alta-Clusa-AN-161104-03-RJ2-1536x1152.jpg 1536w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2021\/12\/WINTER-HERO1448-Alta-Clusa-AN-161104-03-RJ2-2048x1536.jpg 2048w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2021\/12\/WINTER-HERO1448-Alta-Clusa-AN-161104-03-RJ2-150x113.jpg 150w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2021\/12\/WINTER-HERO1448-Alta-Clusa-AN-161104-03-RJ2-250x188.jpg 250w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2021\/12\/WINTER-HERO1448-Alta-Clusa-AN-161104-03-RJ2-350x263.jpg 350w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2021\/12\/WINTER-HERO1448-Alta-Clusa-AN-161104-03-RJ2-1140x855.jpg 1140w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2021\/12\/WINTER-HERO1448-Alta-Clusa-AN-161104-03-RJ2-1920x1440.jpg 1920w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"has-text-align-center has-sitka-white-color has-text-color has-x-large-font-size wp-block-heading\"><strong>Search Engine Optimisation<\/strong> (SEO)<\/h2>\n<\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>SEO relates to the steps taken to improve your websites\u2019 ranking on search engine results pages. The higher up the page, the more likely you are to get clicks and bookings.\u00a0<\/li><li>Always post clear, concise and relevant content on a regular basis.<\/li><li>Focus on keywords and phrases that apply to your target market. Looking at the\u00a0<strong>\u201cPeople Also Ask\u201d<\/strong> section of Google can help with ideas, as well as browser extensions such as\u00a0<strong>Keywords Everywhere<\/strong> and\u00a0<strong>Google Search Console<\/strong>.\u00a0<\/li><li>Add plenty of internal and external<strong> links<\/strong> to your pages and blogs.<\/li><li>Ensure your information is up to date across all online directories and update Google My Business with any special offers.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-cover is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-40 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" class=\"wp-block-cover__image-background wp-image-55183\" alt=\"\" src=\"https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/01\/265-ac35d518370239b28b7df4b03173bf205bd3502f.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/01\/265-ac35d518370239b28b7df4b03173bf205bd3502f.jpg 1920w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/01\/265-ac35d518370239b28b7df4b03173bf205bd3502f-300x225.jpg 300w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/01\/265-ac35d518370239b28b7df4b03173bf205bd3502f-1024x768.jpg 1024w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/01\/265-ac35d518370239b28b7df4b03173bf205bd3502f-768x576.jpg 768w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/01\/265-ac35d518370239b28b7df4b03173bf205bd3502f-1536x1152.jpg 1536w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/01\/265-ac35d518370239b28b7df4b03173bf205bd3502f-150x113.jpg 150w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/01\/265-ac35d518370239b28b7df4b03173bf205bd3502f-250x188.jpg 250w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/01\/265-ac35d518370239b28b7df4b03173bf205bd3502f-350x263.jpg 350w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2022\/01\/265-ac35d518370239b28b7df4b03173bf205bd3502f-1140x855.jpg 1140w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"has-text-align-center has-sitka-white-color has-text-color has-x-large-font-size wp-block-heading\" id=\"h-paid-media\">Paid Media<\/h2>\n<\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Paid media and <strong>Google Ads<\/strong> obtain speedy and effective results for <a href=\"https:\/\/www.ovonetwork.com\/blog\/holiday-rental-marketing\/\">holiday rental marketing<\/a>, especially amongst strong competition.<\/li><li>Make sure to control your budget by monitoring results and return on investment, making adjustments where necessary.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-cover is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-40 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1919\" height=\"1439\" class=\"wp-block-cover__image-background wp-image-54385\" alt=\"\" src=\"https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2021\/12\/1904-Ibusta-210421-JG-07-zw.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2021\/12\/1904-Ibusta-210421-JG-07-zw.jpg 1919w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2021\/12\/1904-Ibusta-210421-JG-07-zw-300x225.jpg 300w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2021\/12\/1904-Ibusta-210421-JG-07-zw-1024x768.jpg 1024w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2021\/12\/1904-Ibusta-210421-JG-07-zw-768x576.jpg 768w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2021\/12\/1904-Ibusta-210421-JG-07-zw-1536x1152.jpg 1536w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2021\/12\/1904-Ibusta-210421-JG-07-zw-150x112.jpg 150w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2021\/12\/1904-Ibusta-210421-JG-07-zw-250x187.jpg 250w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2021\/12\/1904-Ibusta-210421-JG-07-zw-350x262.jpg 350w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2021\/12\/1904-Ibusta-210421-JG-07-zw-1140x855.jpg 1140w\" sizes=\"auto, (max-width: 1919px) 100vw, 1919px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"has-text-align-center has-sitka-white-color has-text-color has-x-large-font-size wp-block-heading\">Newsletters<\/h2>\n<\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Newsletters<\/strong> are an excellent way of maintaining an audience and interacting with your customer base. Ensure your content is attention-worthy, relevant and targeted so that it doesn\u2019t end up in the Junk folder!<\/li><li>Add a call to action and make it easy for your subscribers to share the information with friends and family.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-cover is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-40 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" class=\"wp-block-cover__image-background wp-image-53090\" alt=\"\" src=\"https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2021\/11\/2001-Rocalillie-240921-JG-int29v2.jpeg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2021\/11\/2001-Rocalillie-240921-JG-int29v2.jpeg 1920w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2021\/11\/2001-Rocalillie-240921-JG-int29v2-300x225.jpeg 300w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2021\/11\/2001-Rocalillie-240921-JG-int29v2-1024x768.jpeg 1024w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2021\/11\/2001-Rocalillie-240921-JG-int29v2-768x576.jpeg 768w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2021\/11\/2001-Rocalillie-240921-JG-int29v2-1536x1152.jpeg 1536w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2021\/11\/2001-Rocalillie-240921-JG-int29v2-150x113.jpeg 150w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2021\/11\/2001-Rocalillie-240921-JG-int29v2-250x188.jpeg 250w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2021\/11\/2001-Rocalillie-240921-JG-int29v2-350x263.jpeg 350w, https:\/\/www.ovonetwork.com\/blog\/wp-content\/uploads\/2021\/11\/2001-Rocalillie-240921-JG-int29v2-1140x855.jpeg 1140w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"has-text-align-center has-sitka-white-color has-text-color has-x-large-font-size wp-block-heading\" id=\"h-public-relations-pr\">Public Relations (PR)<\/h2>\n<\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>PR is integral to any size of business in today\u2019s climate, with reputation being of utmost importance. Investing in good quality PR will increase visibility, build socials and therefore grow your marketing database and secure more bookings.<\/li><li>Be pro-active, build relationships with relevant publications and consider <strong>hosting journalists or influencers<\/strong> at your property for maximum reach.\u00a0<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong>Finding a <a href=\"https:\/\/www.ovonetwork.com\/blog\/holiday-rental-marketing\/\">holiday rental marketing <\/a>strategy that works and maintaining it can take a lot of time and dedication. That\u2019s where OVO Network can help. We utilise all of these methods and more to help your rental property achieve maximum occupancy rates all year round. <a href=\"https:\/\/www.ovonetwork.com\/en\/rental-yield-calculator?s=apply\" target=\"_blank\" rel=\"noreferrer noopener\">Get in touch with us<\/a> to discuss your options<\/strong>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With so many avenues available when it comes to holiday rental marketing, it can be hard to know where to start. There are a broad range of areas to consider including: Photography Advertising Content marketing Search engine optimisation (SEO) Paid media Newsletters Public Relations (PR) In this post, we put forward our informed recommendations and top tips for effective marketing strategies to help you boost bookings. Use realistic images with good lighting that showcase the best of your property. Avoid unnecessary pictures, instead seek out photos that accurately demonstrate the space and layout of your property, so that guests know exactly what to expect. We pride ourselves on the quality and effectiveness of our\u00a0professional chalet photography, which is proven to increase clicks and interest.\u00a0 Having a\u00a0Google My Business\u00a0account is invaluable, with potential guests able to [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":57725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[951,950],"tags":[655,658,947,541,313],"class_list":["post-57695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-earn-more","category-starting-out","tag-advertising-your-property","tag-chalet-business","tag-holiday-rental-marketing","tag-property-rental-business","tag-top-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Guide to Holiday Rental Marketing | OVO Network<\/title>\n<meta name=\"description\" content=\"There are so many options to optimise your holiday rental marketing strategy - 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