{"id":30352,"date":"2022-03-03T14:22:00","date_gmt":"2022-03-03T13:22:00","guid":{"rendered":"https:\/\/www.ovonetwork.com\/blog\/?p=30352"},"modified":"2022-04-25T04:12:47","modified_gmt":"2022-04-25T02:12:47","slug":"make-your-property-stand-out","status":"publish","type":"post","link":"https:\/\/www.ovonetwork.com\/blog\/make-your-property-stand-out\/","title":{"rendered":"How to Stand Out on Holiday Rental Listing Sites"},"content":{"rendered":"\n

No matter how beautiful the property<\/a> looks or how wonderful the location is, guests have to be able to find it on holiday rental listing sites to book it! <\/strong><\/p>\n\n\n\n

There is an ever-increasing amount of competition for holidaymakers\u2019 money out there. You need to ensure you provide relevant information so guests can make an informed decision about which property will suit them the best, and why.<\/strong><\/p>\n\n\n\n

Here\u2019s our advice on how to stand out from the crowd\u2026<\/strong><\/p>\n\n\n\n

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\n How much could you earn by listing with OVO Network?<\/a>\n <\/div>\n<\/div>\n\n\n\n

Creating an attractive \u2018shop window\u2019 on holiday rental listing sites\u2026<\/h2>\n\n\n\n

Make your \u201cshop window\u201d (i.e. online listing, Facebook page\/ website\/ blog\/ adverts) as attractive, informative and relevant<\/strong> as you can. <\/p>\n\n\n\n

Remember that you are a consumer yourself, so try to think about how and where you have discovered great property rental information in the past. Consider what it was that made you want to book that holiday<\/strong>.<\/p>\n\n\n\n

One very important thing to consider is honesty and transparency.<\/strong> Every property might have a \u2018quirk\u2019 or a slight pain point \u2013 you can\u2019t please everybody! But, there\u2019s no point trying to hide this. <\/p>\n\n\n\n

Raising guests\u2019 expectations only for them to be disappointed on arrival will never end well for either party. Make sure your \u2018shop window\u2019 highlights all the great things about your property, but be honest about things that might not suit some guests\u2019 preferences.<\/p>\n\n\n\n

Different guests relate to information in different ways. So, our advice is to include as many sources of information as you can. <\/strong>Let\u2019s take a look at some ways in which you can inform guests about your property\u2026<\/p>\n\n\n\n

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\n How to Rent My Chalet Out in France<\/a>\n <\/div>\n<\/div>\n\n\n\n
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1. Photos<\/h3>\n<\/div><\/div>\n\n\n\n

Photography is the most important element in securing a booking<\/strong>. Investing in the right photography will have a major impact on your revenue<\/a><\/strong> and your reputation.<\/p>\n\n\n\n

70% of website visitors want to view photography and\/or video<\/strong> before they decide to book and 90% say photo quality is the most important factor<\/strong> in an online sale.<\/p>\n\n\n\n

Again, honesty and transparency<\/strong> are key with photographs too. It\u2019s fine to stage your home<\/a><\/strong> to make it look attractive (we\u2019re talking laying the table or putting a bottle of Champagne out as a prop to make the property come to life). But, never<\/strong> abuse photo manipulation<\/strong> to create a false reality. <\/p>\n\n\n\n

As a rule of thumb, if it\u2019s not available or realistic for guests to access on arrival, it shouldn\u2019t be in the picture. For example, there\u2019s no point in photographing your living room with a large plasma screen TV in the corner, if it won\u2019t be there to use when your guests arrive.<\/p>\n\n\n\n

People buy with their eyes<\/strong>, and they\u2019ll be forming a very quick first impression of your holiday rental property. With so much competition out there, you need to be able to meet professional photography standards to secure and maximise your bookings. <\/p>\n\n\n\n

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\n Find out more about holiday rental photography<\/a>\n <\/div>\n<\/div>\n\n\n\n
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2. Website Copy<\/h3>\n<\/div><\/div>\n\n\n\n

This is another big one, and the key to writing great copy is to know your property inside-out.<\/strong> Writing compelling website copy for your holiday rental property means:<\/p>\n\n\n\n